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Sponsorship FAQ--
What's in it for me?
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Auto Racing is the #1
spectator sport in the WORLD.
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According to Time
Magazine, sports sponsorships are the hottest form of advertising
available today. $1 million spent on sponsorships
equate in coverage to $10 million spent in other forms of
advertising.
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Of all sporting
events, Motorsports fans show the highest level of brand loyalty
and awareness. Fans are stout devotees of the
products/companies who support their favorite drivers.
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Drag Racing events
are located within 3 hours of 80% of the US Population.
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Auto Racing is a $43
billion dollar industry, and growing at 15% per year on average.
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Advertisers are
developing alternative method to now ineffective 30 second spot
ads, and are seeking to incorporate these dollars in main
attraction advertising, or sponsorship dollars
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Sports lead the pack
as most popular and effective sponsorships, with $7.69 Billion
dollars spent in '04.
The Advantages of
Mixing Horsepower & Heels
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Active, young women
represent the fastest growing segment of the motorsport audience.
These women fans are eager to find role models that they can
relate to and bestow their loyalty.
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Strong, active female
athletes are more effective than their male counterparts at
reaching and influencing a broader audience, delivering a
sponsor's message well beyond the audience of the sport they
represent.
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Female drivers,
because of their relative novelty in the ranks of motorsports,
attract free media beyond just industry specific publications.
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Women as equal
counterparts in athletics is a cause heralded by the public and
can enhance a company's corporate image, promote equal opportunity
and support internally, and build loyalty among suppliers,
customers, and sales support teams.
Motorsport
Marketing -- The Smart Investment
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On-Site Signage-
Your company's logo displayed at all events with any company
showcases or literature requested
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Transport Signage-
Trailer acts as a rolling billboard with average mileage totaling
well over 10,000 miles per year
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Product Endorsements-
Will represent your company and promote your product as
spokesperson, usage of photo images in your promotions
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Print Handouts-
Your logo and message on team stat cards, team posters and fan
guides
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Personal Appearances-
Arrange events for meet & greet opportunities. Drive traffic
to your site.
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Live Remotes-
On location from your events
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Magazine/ Print
Features- Features in publications such as Muscle
Mustangs & Fast Fords, Tire Tracks, and many other enthusiast
publications
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Apparel Co-op-
Your logo featured on official Horsepower & Heels apparel, Erica's
fire suit, and crew uniforms
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Internet Displays and
traffic- Your logo and internet links will forward traffic to your
company, while branding your mark
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Post Event Report/
Audit- Detailed report of event activities and tracked
results of fan (consumer) interaction and feedback
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