FAST WOMEN!!!
Much ado about Danica....
Congrats to Danica Patrick for her accomplishments in Indy this past weekend. She has proven what I have tried to explain to so many potential marketing partnerships... Give us the opportunity, and we will outshine all else. Danica lived a dream this past weekend that so many others out there like her have yearned for... she proved that her talent paired with the support of a high caliber team can achieve what none others were capable of. She was not the first, Fischer and others had competed before her, but they did not have the benefit of ARGENT and late night talkshow host Letterman behind them. They needed someone who believed in them so that they were given the team it takes to win...
When was the last time a 4th place finisher was noted in the media, beyond the top ten results? Yet Danica graced newspaper covers and television highlights all weekend long. In fact, I do not even know the name of the man who won the race. His win was dwarfed by Danica's accomplishments, as the entire world sat rivvetted to their televisions watching her battle for the finish. Countless people (myself included) who never watch the IRL tuned in to see the girl with the talent take a stab at the top. And now Danica (and importantly... Argent... hint, hint) are household names that brought a whole new crowd back to the Indy Racing Leagues.
Women in motorsports are such a unique marketing avenue... they appeal to the masses, and are one of the best yields on investments imaginable. Argent could now not put a price on the benefits that their support of Danica has yielded them...
My hope is that companies will now take notice of this and offer their support to other women. Maybe one day a company will see the benefits in supporting my efforts, and realize that my dedication to marketing their company will reward their investments three fold.
Anyone out there care to support THIS fast female???
::ERICA::
Congrats to Danica Patrick for her accomplishments in Indy this past weekend. She has proven what I have tried to explain to so many potential marketing partnerships... Give us the opportunity, and we will outshine all else. Danica lived a dream this past weekend that so many others out there like her have yearned for... she proved that her talent paired with the support of a high caliber team can achieve what none others were capable of. She was not the first, Fischer and others had competed before her, but they did not have the benefit of ARGENT and late night talkshow host Letterman behind them. They needed someone who believed in them so that they were given the team it takes to win...
When was the last time a 4th place finisher was noted in the media, beyond the top ten results? Yet Danica graced newspaper covers and television highlights all weekend long. In fact, I do not even know the name of the man who won the race. His win was dwarfed by Danica's accomplishments, as the entire world sat rivvetted to their televisions watching her battle for the finish. Countless people (myself included) who never watch the IRL tuned in to see the girl with the talent take a stab at the top. And now Danica (and importantly... Argent... hint, hint) are household names that brought a whole new crowd back to the Indy Racing Leagues.
Women in motorsports are such a unique marketing avenue... they appeal to the masses, and are one of the best yields on investments imaginable. Argent could now not put a price on the benefits that their support of Danica has yielded them...
My hope is that companies will now take notice of this and offer their support to other women. Maybe one day a company will see the benefits in supporting my efforts, and realize that my dedication to marketing their company will reward their investments three fold.
Anyone out there care to support THIS fast female???
::ERICA::
Posted by Erica Ortiz at 8:22 AM | Permalink | Comments | links to this post 
So now, a new phone has entered my life. Much like a new relationship, I have to learn how to push his buttons, try and change him to meet my expectations, and painstakenly try and reestablish contact with the world in some fashion or another to rebuild the contacts I have lost. I think I like my new friend, Mr. Sony Ericsson,... he is equipt with the latest and greatest, wears the most fashionable of leather covers, isn't near as stubborn about dropping my calls all the time, and has much better endurance than my previous LG friend did. Sony even will recognize my voice, and if I ask him nicely, he'll do as I ask without me having to push any of his buttons. He's loud when you ask him to be, quiet when its necessary, and even silent when you just don't want to hear him! I'm even learning to adjust to his songs, recognizing his signs and expressions, and learning to navigate his complex buttons. And when all else fails, Sony even comes with a manual to help explain him...
